E. W. Marland was considered to be a maverick by many oilmen of his day. Others saw him as an innovative leader. He was the first to believe in geology as a tool to help discover oil and his methods proved to be effective. His geology department launched an innovative drilling experiment - core drilling - which became a major operation. Marland brought the seismograph from Germany and had a two year jump on the industry in the use of this geophysical method of locating favorable structures.
“I have slept in the derrick of many a discovery well - gone for a week at a time without even taking my boots off, wet to the skin in freezing weather - meals out of a dinner pail - and loved it for the excitement it gave and the sense of satisfaction that came from tapping a treasure house of nature, filled with liquid gold.” - E.W. Marland.
Built in 1918, the Marland Oil Refinery in Ponca City was considered one of the outstanding economic achievements in the Oklahoma oil industry. Labor requirements at the refinery caused the population of Ponca City to triple in only a few months.
Marland created an atmosphere of opportunity, loyalty and
comfortable living at the Marland Oil Company. He was “E.W.”
to all employees, not “the boss” or an aloof chief executive
of a great oil corporation.
Employee benefits offered at Marland Oil were at least 25 years ahead of their time:
The Marland Oil Company represented the model industrial plant in the United States, and was active in every phase of the oil business:
Even in the early 1920’s, the Marland Oil Company encompassed a vast area, including the Marland refinery, the Marland office building, the 5,000,000 barrel storage tank farm, fields that produced the crude oil supply, and the Marland warehouses and loading racks capable of loading 100 rail cars of oil daily. Surrounding the entire complex were many beautiful landscape improvements, a striking contrast to the usual industrial enterprise.
Everything E.W. Marland did, he invested with beauty and symmetry. All Marland filling stations were alike, in the shape of a triangle synonymous with the Marland Oil logo. Each was also landscaped and surrounded by flowers. By 1927, there were 550 Marland Oil service stations in 11 states.
W. Marland, President of the Marland Oil Company, had vast
oil holdings that made him one of the dominant figures in
the petroleum industry of America, and probably the largest
independent producer and refiner in the world. He
accumulated a personal fortune of more than $30,000,000.00.
Over a 10-year period, he paid income taxes totaling
$3,600,000 - an average of $1000 a day.
Left - E.W. Marland, at his first Oklahoma well, “Willie Cries.” This discovery in 1911 opened up a new empire for production. The real oil development of central Oklahoma dates from the day when this well came in.
The exploration and production activities of Marland Oil extended into Texas, Colorado, California, Mexico, Central America and South America. The sign of the red triangle became familiar in America and became known abroad.
In October 1928, E.W. resigned as president and chairman of the board of Marland Oil Company and began a career in politics. Marland Oil then merged with the Continental Oil Company, became known as . . . .